Today, social media has become a world of its own with creative content, blogs, influencers, business forums, podcasts, and so on. From small businesses to large Enterprises, everyone has turned to social media for brand promotions or even starting off business for that matter.
The competition for attention is fierce, and it’s a race to be ahead of the other, to have a wider base of customers and alarming business growth rates. But amidst all this chaos, the right tools that are budget-friendly yet powerful to accelerate your business growth are the need of the hour.
So if you are tired of using age-old tools and tactics for media promotions, or want to explore the best software, then this is the right place?
Sit back and relax a little because we’ve specially compiled the following list of 15 Best Social Media Management Software(2021) FOR YOU based on extensive research and user reviews.
1. HubSpot Marketing
4. Zoho Social
5. Sprout Social
9. Constant Contact
10. Facebook Pages Manager
11. Social Pilot
15. Content Studio
HubSpot is ranked as the best inbound marketing platform in the world. The platform scoops up all of your current software, services, support systems, and whatnot, and puts all of them into one place, on one single platform.
As the Hubspot site describes, “With Marketing Hub, all your marketing tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to provide a personalized experience that attracts and converts the right customers at scale.”
I don’t think there’s much to say after that. You might as well check out their website and get a free trial to see how the marketing hub works for your business. We’re pretty confident that after using Hubspot for a while, you’ll quickly see the added value it offers, and then you can just relax and watch your business grow.
CHANNELS: Facebook & Instagram, Twitter, LinkedIn, YouTube, and more.
PRICING: HubSpot Marketing has 3 plan varieties for its consumers along with some freely available tools and a requested demo.
- Starter pack for 45$/month
- Professional pack for 800$/month
- Enterprise pack for 3,200$/month
- If you’re a startup, then HubSpot also has a ‘HubSpot for starters’ program that might bag you upto 90% discount.
- Paid Ad tracking
- Reporting and Analytics
- Social media integration and management tools
- Campaigns Management
- API and more
Semrush provides data and strategizes to implement that data properly. It gives you access to a database of approximately 20 billion keywords, 310 million ads, and 17 billion URLs on a daily basis. Then it analyses the data and gives recommendations on SEO, content marketing, and advertising that can help you increase your reach in just a couple of days.
It is available in various languages and totally easy to use with a friendly interface. Semrush is a tough competitor of HubSpot with powerful social media automation tools in its pocket.
CHANNELS: Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google
PRICING: Click here to view price plans
- Content Marketing
- Social Media Management
- Content Optimization
- Analytics and more
With around 200,000 paid accounts and millions of users, Hootsuite powers social media for various organizations around the world—from the smallest businesses to the largest enterprises. Hootsuite gives you the freedom to confidently schedule posts across multiple social networks, manage organic and paid social content together, easily keep track of customer conversations, effectively collaborate with your organization, and acquire real-time insights from social media to make critical business decisions—all from one intuitive dashboard. It also provides expert certifications, training, and coaching in social marketing, social listening, and customer care. It is one of the best platforms to push your results further and get more from social faster.
CHANNELS: Instagram, Twitter, Facebook, LinkedIn, Pinterest, and YouTube
- Campaign Management
- Reporting & Statistics
- Activity Dashboard
- Third-Party Integrations
- Data Import/Export
- Customizable Templates
- Sentimental Analysis and more
Zoho Social is an absolute social media management platform for all types of businesses & agencies, no matter big or small. It helps you schedule posts, monitor mentions, create custom dashboards, and lots more. It covers a host of powerful features like, the Publishing Calendar, Bulk Scheduler, and Repeat Post to empower you with all the social media publishing tools that you need to represent and grow your business. Zoho’s collaboration features and custom user roles make it really easy to bring all the members of the team on board to manage social accounts for multiple brands. Managing various clients is easier using Zoho Social. You can easily add new clients and assign team members to them with a predefined role. They provide unique social media management tools at the tip of your fingers.
CHANNELS: Facebook Page, Twitter Profile, Instagram Profile, Google My Business Listing, LinkedIn Page, and LinkedIn Profile.
PRICING: Click to view plans and pricing
- Reports and Dashboards
- Social Analytics
- Content & Collaboration
- Monitoring & Listening
- Data Management & Analysis
Sprout Social is on a mission to help brands be more open, real, and empathetic. And they certainly do not disappoint on that front. The platform provides various Engagement and Analytics tools for managing various social media accounts. Publishing and Scheduling tools that effortlessly help you to plan, create, manage and deliver social content and campaigns not just as an individual but a team are a definite cherry on top. What makes sprout a part of the top social media management software is not just its extensively powerful tools but the ability to form a real connection between organizations and their customers.
“Our mission is to help organizations of all sizes become better marketers and create the world’s most beloved brands.”
CHANNELS: Twitter, Instagram, Google+, Facebook, LinkedIn, Pinterest.
PRICING: Pricing is available at Standard, Professional and Advanced plans. All three plans have a free trial period of 30 days. No credit card is required.
- Standard plan includes essential tools to get started and is available for 89$ per user/month, billed annually or 99$ month-to-month.
- Professional plan includes powerful tools for social business and is available for 149$ per user/month (annually) or 169$ month-to-month.
- Advanced plan includes advanced tools for social business at scale and is priced at 249$ per user/month (billed annually) or 279$ month-to-month basis.
FEATURES: Social Sprout contains various tools packed in these features:
- Monitor and Engage (unified social inbox, comment moderation, review management, etc.)
- Plan & Publish (includes services like advanced post scheduler, collaborative content calendar, content suggestions, etc.)
- Report and Analyze (group, profile and post-level reporting, sent messages report, engagement reporting, etc.)
- Listen and Inform (query builder, listener insights, listener dashboards, etc.)
- Share and Amplify (social selling, amplification)
This website lets you ‘Take Control of Your Social Media’. AgoraPulse provides various tools to make your work easier. Don’t have enough time for managing various social media accounts and staying active? Then don’t fret much, as AgoraPulse is one of the top social media management platforms that provides you with a diverse set of tools to stay organized, save time, and easily manage your social media with inbox, publishing, reporting, monitoring, and team collaboration tools. They also have some freely available tools like AdsReport, Ad Reporting, Easy Employee Advocacy, Facebook Page Barometer, and Twitter Report Card. Isn’t this a great deal?
CHANNELS: Facebook, Twitter, Instagram, LinkedIn, and YouTube.
- Pro subscription pack ideal for small teams is available at 79$/month
- Premium pack for agencies and growing teams is available for 159$/month and a custom enterprise pack is available as well.
- A free 30 days trial is also provided.
- Unified Social Inbox
- Intuitive Publishing
- Social Licensing
- Insightful Analytics
The ease of content scheduling combined with a host of new features makes this software one of the best social media scheduling software. Like AgoraPulse, Buffer allows you to schedule social media posts in advance, and collaborate with other team members. In fact, the group admin can even determine access levels for other users. It gives you the features provided below in a well-organized layout suitable for small businesses and newcomers in the field. Plus, you can easily integrate Buffer with Chrome, WordPress and many other tools.
CHANNELS: Twitter, Facebook (profile, page, group), LinkedIn (profile, page), Google+ (page), and Pinterest.
- You can get Publishing tools for up to 3 channels for absolutely no cost.
- Their full services are available for 5$ per channel per month in an Essentials pack whereas for an additional 5$ that is 10$ per channel per month, you can also buy the Teams pack.
- 14-day free trial is available for the Essential and Teams to pack.
- RSS feeds connectivity
- Informative social analytics
- Multiple posts and tweets
- Social profile sharing
- Profile management
- Multi-media format sharing
- Agency/business planning
- Analytics and insights and many more
Yet another tool to amplify your business story like never before. Sendible helps you tailor your content, steer clear of typos and showcase your results in minutes. It offers various tools for seamless collaboration with your clients and team members to curate the best marketing plans for your brand. They also have various video tutorials on their website and a team of people always ready to help as and when you need assistance.
Sendible firmly believes in creating authentic stories and successful client collaborations. They boast of having pretty powerful tools for doing so and saving weeks’ worth of time which seems to be true considering their massive customer base and various positive user reviews on the internet. Their content library lets you save hashtags and schedule months’ worth of content in bulk while also adding geotags to increase discoverability.
CHANNELS: Facebook, Twitter, Instagram, Facebook Ads, LinkedIn, Google My Business (GMB), YouTube, Pinterest.
PRICING: All plans include a free 14-day trial.
- Post Preview
- Content Suggestions
- Smart Queues
- Content Library
- Bulk Scheduling
- Auto Post RSS Feeds and many more amazing features
This website specializes in Email marketing to help new businesses and agencies launch their new products or promote old ones. You can use various templates and editing tools provided by them to edit and customize your content and then track your success using real-time reporting and analytics. You can easily create Instagram and Facebook Ads to drive all that crowd to your business front.
Their Post-time optimization tools and URL Tracking tools are considered really valuable by users.
CHANNELS: Facebook, Instagram, LinkedIn, and Twitter
PRICING: Click to view plans
- Keyword Monitoring
- Post-time Optimization tools
- URL Tracking tools
- Social Analytics
- Trend Reports
- Social Campaigns and more
Facebook Pages Manager is an application developed by Facebook that lets you check your Page activity, view insights, and respond to the audience right from your mobile device. It gives you the liberty to manage up to 50 pages from your mobile or tablet. You can start off your business on Facebook by creating a Business page for it and what better tool than Pages Manager to monitor your messages, comments, notifications, and activity?
It provides all the best tools for creators, small businesses, Agencies, and Developers to show off their content and brand to the world. They also have a hashtag “#DeserveToBeFound” specifically for this purpose.
- Content Optimization
- Users and Permissions
- Content & Library
- Content Calendar
- Approval and Workflows
- Social Analytics and much much more
I think this is by far the most number of channels you’d have seen on this list. Social Pilot provides so many more social media channels to manage at once than most of the other social media management software. A single click is what it takes to post content simultaneously to various pre-set groups across multiple channels. It offers amazing tools along with good content curation facilities. And we can go on and on about how fast and effective their customer service is. All n all, it is a good software with budget-friendly plans.
CHANNELS: Twitter – Profiles, Facebook – Pages & Groups, LinkedIn – Profiles & Business Pages, Pinterest, Tumblr, Instagram – Personal Profiles & Business Profiles, Vk.com – Profiles & Communities, Google My Business, TikTok.
PRICING: Click to view social plans
- Publishing and Scheduling
- RSS Feeds Automation
- Browser Extension
- Social Inbox
- Facebook Ads
- White Label Solutions and more
SharpSpring, LLC was founded in January 2012 in Gainesville, Florida, by Rick Carlson and Travis Whitton. It is a comprehensive revenue growth platform that provides powerful, behavior-based email marketing, CRM integration, and many many more features. This software provides almost the same tools as top marketing giants like HubSpot and Zoho but at a much smaller price. For those of you who are running a little tight on the budget, SharpSpring is cost-effective software that yields amazing results. It’s a highly capable marketing automation tool and definitely worth checking.
CHANNELS: Facebook, Instagram, LinkedIn, and Twitter
PRICING: Click to view price plans
- Social Analytics
- Social Ads
- Trends Report
- Keyword Monitoring
- Message Scheduling Tools, etc.
BirdEye is a decent tool for the likes of a startup and small business, Agencies with a large team might find it really useful as well, depending on their requirements. Although its toolset is not as wide as the other top social media management software, it provides more than enough tools for you to have a great start and have wider engagement. BirdEye has a huge fanbase in the dental, healthcare, legal, real estate, and retail industry, with approximately 60,000 to count. It also integrates with major review platforms and the top ERP, PMS, POS, and CRM systems.
CHANNELS: Google My Business (GMB), Facebook, Twitter, LinkedIn
PRICING: BirdEye offers three plans:
- Message Scheduling Tools
- Social Analytics
- Social Campaigns
- Social Engagement
- Local Search Optimization
- Consumer Intelligence, etc.
Loomly is an all-in-one brand success platform that provides powerful marketing tools to foster growth and evolve your brand. It’ll help you manage your brand assets in Library, polish your content with Post Optimization Tools and Tips, reach your audience and measure your performance through interactions.
You can schedule and preview your posts before posting and get your team on board with a quick customized approval process. It lets you interact with your audience and promote your brand across multiple social media channels and you can keep track of each through Content Calendar. Overall, it’s good software and their team is consistently working to get more tools and features onboard.
CHANNELS: Snapchat, Facebook, LinkedIn, YouTube, Twitter, Instagram, Pinterest, Google My Business (GMB), TikTok
PRICING: Click to view Loomly plans
- Content Calendar
- Social Publishing
- Approval Workflows
- Social Analytics and more
If you’re on the lookout for a tool to provide consistency and growth, then look no further. Content Studio is one of the most powerful and dynamic content marketing and social media management platforms for publishers, brands, agencies and, start-ups who aim to share the best content consistently and increase their reach.
It has all the tools you need for your content marketing operations for all the channels including blogs, social networks and, newsletters.
Content Studio is a management tool for content and social media marketing that helps advertisers, agencies and businesses to put their social channels out in the competitive market. It is an all-in-one social media management tool that caters to a large number of social channels and gives insight into each.
CHANNELS: Facebook, Instagram, LinkedIn, Twitter, Pinterest, Tumblr, Google My Business (GMB)
PRICING: Content Studio offers a free 14-days trial.
- Editorial Calendar
- Brand Management
- Direct Publishing
- Social media Automation
- Audience Targeting
- Auto Scheduling
- Evergreen Campaign
- Content Discovery
- Content Automation
- RSS feed reader
Most of this software is more pricey than the other, but let’s be honest here; while the platform comes at a price, the use of several marketing applications at once can be JUST as pricey if not more. So rather than juggling with several log-ins, software, and having to use a dozen monitors at a time just to keep track of it all – keep it light and simple, and put all of your work, energy, and those $$ into one, straightforward and effortless platform.
Hence, analyze your business requirements, your growth plans, and keeping in mind your goals, go for the software that suits YOU best. You can always come around and check this list for the best social media management software of 2021.
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